Marketing Your Property

            WORKING WITH QUALIFIED BUYERS

Part of our professional marketing service is to interview prospective Buyers before showing them your property.  This helps eliminate “LOOKERS” or callers who cannot afford the property or otherwise qualify for financing.  While these interviews are designed to screen unqualified prospects, they’re also intended to explore various financing programs to help interested Buyers find an affordable home.  The interview also helps us determine other needs and desires, allowing us to show a number of homes that meet their needs.

OUR PLEDGE IS TO…

Ø      Whenever possible, interview and pre-qualify prospective Buyers before showing them your property or reviewing an offer to purchase.

Ø      Determine Buyers’ wants and needs so that we can show homes which better match their requirements.

Ø      Professionally show your home to the most likely buyers.

Ø      Work on your behalf in presenting and negotiating offers.

SETTING THE RIGHT PRICE AND KEEPING YOU INFORMED

Establishing a listing price requires extensive research plus practical experience.  Our competitive market analysis will compare your property with similar real estate already sold or presently on the market.  These facts are a matter of pubic record and will include specifics about the condition of these properties, comparable features and improvements, and financing terms – all of which can help you determine an optimal asking price.

OUR PLEDGE IS TO…

Ø      Review with you our carefully researched competitive market analysis.

Ø      Estimate net sale proceeds based on the most probable selling price.

Ø      Suggest other financing terms when appropriate.

Ø      Keep you informed on market activity and changes that occur during the course of your listing.

COMMUNICATION is essential in working together to sell your property.  It’s important for arranging appointments, telling us if you’re going to be away, or keeping you informed of our progress in marketing your home.

Ø      Provide periodic updates and discuss with you comments received about your property.

Ø      Present all written offers as soon as received.

Ø      Keep you informed of progress after a purchase agreement is     accepted, all the way through closing.

Ø      Report any changes of conditions affecting the sale without delay.

ATTENTION TO DETAIL

In today’s complicated legalistic business world, it’s important to follow routines and regulations in completing a sale.  This means meeting deadlines and expiration dates, ordering certifications, pay-off statement, title searches, surveys, or other requirements.  We have the experience to handle all of this before and after the sale.

OUR PLEDGE IS TO…

Ø      Review with you all documents relating to the property sale.

Ø      Provide you with a GOOD FAITH estimate of your net sale proceeds before you accept any purchase offer.

Ø      Help you obtain required certifications, warranties, title reports, surveys, insurance policies, etc.

Ø      Monitor each of the numerous steps necessary to finalize the sale of the property.

MAKING RECOMMENDATIONS

Our sales associates are trained in presenting property in its most favorable light.  Your property will be thoroughly reviewed; we will make recommendations on enhancing its salability – minor repairs, re-decorating or similar suggestions.  We also provide a list of professional selling techniques to make our property even more appealing to prospective Buyers.

            OUR PLEDGE IS TO…

Ø      Arrange for an inspection of the property and point out possible areas of concern.

Ø      Review applicable laws and/or regulations regarding the disclosure of any conditions affecting the property.

Ø      Discuss certifications and warranties which may be required by the Buyers, lender, or government authority.

Ø      Review professional selling techniques on making the property more salable.

Ø      Keep you informed of feedback on your property, particularly comments or concerns relating to its condition.

ADVERTISING AND PROMOTION

Marketing your property successfully usually involves more than a yard sign or classified ads.  A more strategic approach includes: analysis of the most probable Buyers and targeting our marketing efforts in that direction.  Because our CENTURY 21®  office pursues an aggressive overall advertising program, coupled with professional sales associates, we can attract prospective Buyers who, in most cases, desire to look at several properties (including yours), not just the home being advertised.

OUR PLEDGE IS TO…

Ø      Prepare a comprehensive “Listing Profile” including the features and benefits of your home.

Ø      Provide photographs for display in the multiple listing service (MLS).

Ø      Describe our advertising program and how your property can best be included.

Ø      Discuss open houses, and how they fit into your marketing plan.

MARKETING PLAN FOR YOUR PROPERTY

When you authorize CENTURY 21 Reale, Realtors to market your property, you put at your disposal the resources and talents of the worlds’ largest and most successful real estate sales organization.  Our goal is to provide the expertise, experience and aggressiveness to help optimize your selling price and minimize your time and inconvenience.

This personalized marketing plan has been especially prepared to review the various steps to a successful sale, and give you greater insight into the resources and skills of CENTURY 21 Reale, Realtors sales associates.

THANK YOU FOR CHOOSING:

  CENTURY 21 Reale, Realtors